What are the biggest GDPR consequences?
Based on a survey of more than 3000 global consumers, 75% prefer to buy products in their native language*. Information in the local language increase the understanding and adds higher trust. It’s the same when you work in a company where the employees and your target group speak several languages. If you don’t formulate the new legal requirement in different languages, you risk a loss of some of the communication. The consequences can be serious internally and externally. The risks are:
- Fines up to EUR 20 million or 4% of the global turnover
- Bad reputation (any data breaches and evaluation thereof may permanently be registered online)
- Impaired customer loyalty and thus lower growth
- Mistrust and uncertainty among employees (which may lead to terminations)
- Loss of suppliers
You won’t get a second chance
The GDPR regulation must be handled professional and carefully right from the beginning to ensure your company position in the market. That’s why it is important to immediately prepare the right documents and thereafter choose professional translation to ensure everything is translated correctly.