How many people can read your online content?

How many people can read your online content?

With half of the world’s population now online* and as globalisation takes hold, businesses can no longer afford to ignore the value of translated content. And with so many new markets up for grabs, why would you want to?

Published 4/18/2018

You snooze you lose

Major developments in infrastructure, an increase in international trade, new government initiatives and cheaper data plans have all played a part in this recent growth. Now, all of a sudden, regions that were previously disconnected from the global market are up for grabs.

 

That classic old idiom you snooze you lose has never felt more relevant – this is the perfect opportunity to gain market share ahead of the competition.

 

All you have to do is translate your content.

The value of translated content

Strange as it may sound, the majority of today’s global digital audience does not speak your language.

 

And even if they are able to understand the information on your website, as Ann Wikland explained last year, customers’ inclination to buy increases by 25% if the information is available in their language.

 

What are the top digital languages?

According to CSA Research, there are now “measurable economic opportunities in 139 languages.” Which is a lot of untapped potential. But for now, here’s a list of the top ten.

 

 

Professional translation matters

It goes without saying that all content – digital and printed – should be professionally translated and localised. Your brand image must remain consistent, whatever language it is published in.

 

Semantix has been providing professional language services for almost 50 years, constantly expanding, improving and developing with the times.

 

We now translate into every language and, with 350 permanent members of staff and a network of more than 7,500 language service consultants, we make it our business to ensure that your content is perfect and consistent in every single one of them.

 

* In 2017, 3.74 billion people will traverse the internet. Source: CSA Research.

Malin Ljungberg
Malin Ljungberg Marketing Communications Coordinator

Having a journalist-program in the baggage Malin has worked in Communications, PR and Marketing. She now works as a Marketing Coordinator at Semantix and is primarily responsible for the digital presence. This means a strong focus on Social Media. Malin is inspired to find new ways and perspectives when it comes to getting around in the Social Media jungle.

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